The Problem
In a saturated cosmetics market, consumers were struggling to find affordable, high-quality makeup that kept pace with fast-changing beauty trends. There was a growing demand for products backed by authenticity, strong branding, and influencer trust.
The Solution
Kylie Cosmetics entered the scene with a focused product strategy—starting with its now-iconic lip kits. Powered by a Shopify-based eCommerce store, the platform made it easy for fans to shop for trendy makeup products from anywhere in the world. The store was optimized for high-traffic drops, seamless user experience, and global accessibility.
